The Future is Vision:

the future is vision

What?

Nobody told me. And I read Boing Boing.

If the future is indeed Vision then this is rather disappointing. We already have vision and it is currently the present. What’s more, along with vision we have a great number of other things; including but not limited to Cacti, Mitsubishi Magna and Taxation Fraud.

I find this distressing as I had taken it for granted that in the future we would have more than we have now. A consequence of our evil consumerist society that I was and remain completely comfortable with. If 126 Philip Street is to be believed then eyesight and forward-thinking is all we’ve got. It could be worse. The future could consist entirely of the scent of the-fridge-at-work-full-of-everyone’s-lunches-that-they-forgot-to-eat-last-week and just a whiff of cinamon:

the future is olfactory

Of course it does not matter what the future may be. These are words used not as text but as graphics. They are not meant to read but to be seen, and in some circular way then perhaps the hoarding makes sense.

Elsewhere in the city the graphic power of words is once more in triumph over meaning. The Portico Apartments are being built over Scott’s Church without a covered entry, columned or otherwise within sight…

portico apartments

I guess that restaurants have been naming themselves irrelevant things for years and there can only be so many ‘Harbour View Apartments’ but if you are going to name your building after something so specifically architectural is it too hard to ask that it is in some way relevant to the building?


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